Coverart for item
The Resource Pack of lies : the advertising of tobacco, produced and edited by Sut Jhally ; written by Jean Kilbourne and Rick Pollay

Pack of lies : the advertising of tobacco, produced and edited by Sut Jhally ; written by Jean Kilbourne and Rick Pollay

Label
Pack of lies : the advertising of tobacco
Title
Pack of lies
Title remainder
the advertising of tobacco
Statement of responsibility
produced and edited by Sut Jhally ; written by Jean Kilbourne and Rick Pollay
Title variation
Advertising of tobacco
Contributor
Subject
Genre
Language
  • eng
  • eng
Summary
Jean Kilbourne and Rick Pollay - two of the world's leading experts on the marketing of tobacco products - examine how Big Tobacco has been able to harness the power of advertising to counter the influence of scientific research, shape news coverage, overcome public resistance, and maintain private profits at the expense of public health
Is part of
Cataloging source
MaNoMEF
Characteristic
videorecording
Date time place
Originally produced by Media Education Foundation in 1992
Intended audience
  • Grade 9+
  • Higher education
http://library.link/vocab/relatedWorkOrContributorName
  • Brandon, Liane
  • Estus, Boyd
  • Jhally, Sut
  • Kilbourne, Jean
  • Pollay, Rick
  • Kanopy (Firm)
Runtime
38
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
  • Tobacco industry
Technique
live action
Label
Pack of lies : the advertising of tobacco, produced and edited by Sut Jhally ; written by Jean Kilbourne and Rick Pollay
Link
Instantiates
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (1 video file, 35 min.)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Medium for sound
other
Publisher number
1060707
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
  • (OCoLC)897767786
  • (CaSfKAN)kan1060707
System details
Mode of access: World Wide Web
Video recording format
other
Label
Pack of lies : the advertising of tobacco, produced and edited by Sut Jhally ; written by Jean Kilbourne and Rick Pollay
Link
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (1 video file, 35 min.)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Medium for sound
other
Publisher number
1060707
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
  • (OCoLC)897767786
  • (CaSfKAN)kan1060707
System details
Mode of access: World Wide Web
Video recording format
other
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