Bibliograph

Killing us softly

Type

Label

Killing us softly

Language

eng

Characteristic

videorecording

Intended audience

Grade 9+Higher education

Main title

Killing us softly

Oclc number

961890700

resource.otherEventInformation

Originally produced by Media Education Foundation in 2010

Runtime

141

Summary

In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes - images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence

Technique

live action

resource.variantTitle

Killing us softly four : advertising's image of womenKilling us softly 4 : advertising's image of womenKilling us softly three : advertising's image of womenKilling us softly 3 : advertising's image of womenStill killing us softly (1987)Advertising's image of women

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