Bibliograph

Qualitative Consumer Research, Episode 9

Type

http://bibfra.me/vocab/lite/Work
http://bibfra.me/vocab/marc/MovingImage
http://bibfra.me/vocab/marc/VisualMaterials

Label

Qualitative Consumer Research, Episode 9

Language

eng

Characteristic

videorecording

Main title

Qualitative Consumer Research

Oclc number

920555053

resource.otherEventInformation

Originally produced by Edith Cowan University in 2012

Runtime

Summary

A video from ECU?s archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes

Technique

live action

Contributor