Bibliograph

Deadly persuasion, the advertising of alcohol and tobacco, a lecture by Jean Kilbourne ; Media Education Foundation

Type

Label

Deadly persuasion, the advertising of alcohol and tobacco, a lecture by Jean Kilbourne ; Media Education Foundation

Language

eng

Characteristic

videorecording

Intended audience

Grade 9+Higher education

Main title

Deadly persuasion

Oclc number

885394698

resource.otherEventInformation

Originally produced by Media Education Foundation in 2003

Responsibility statement

a lecture by Jean Kilbourne ; Media Education Foundation

Runtime

Sub title

the advertising of alcohol and tobacco

Summary

Illustrating her compelling analysis with contemporary advertising examples, Jean Kilbourne argues that the alcohol and tobacco industries' marketing strategies are driven by a clear and deep understanding of the psychology of anxiety and addiction. In the name of education and health, Deadly Persuasion casts a critical eye on two industries whose products kill more than 450,000 Americans each year

Technique

live action

Contributor