Bibliograph

The influencer code, how to unlock the power of influencer marketing, Amanda Russell ; foreword by Jesse Itzler

Type

Label

The influencer code, how to unlock the power of influencer marketing, Amanda Russell ; foreword by Jesse Itzler

Language

eng

Illustrations

illustrations

Index

no index present

Literary Form

non fiction

Main title

The influencer code

Responsibility statement

Amanda Russell ; foreword by Jesse Itzler

Sub title

how to unlock the power of influencer marketing

Summary

The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big--and, more importantly--loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality

Classification