Coquitlam Public Library

Qualitative Consumer Research, Episode 4

Label
Qualitative Consumer Research, Episode 4
Language
eng
Characteristic
videorecording
Main title
Qualitative Consumer Research
Oclc number
920555145
resource.otherEventInformation
Originally produced by Edith Cowan University in 2012
Runtime
26
Summary
A video from ECU?s archive of documentaries and teaching films. In this program Professor Russell Belk describes each of the various continuums of observation from: participant to non participant, obtrusive to non obtrusive, clandestine to open and short term to long term. Professor Belk also discusses the advantages and limitations of observation as a means of data collection plus the use of visual elicitation methods. Produced by David Crewes
Technique
live action
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