Qualitative Consumer Research, Episode 11
Type
Label
Qualitative Consumer Research, Episode 11
Language
eng
Characteristic
videorecording
Main title
Qualitative Consumer Research
Oclc number
920555056
resource.otherEventInformation
Originally produced by Edith Cowan University in 2012
Runtime
26
Summary
A video from ECU?s archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes
Technique
live action
Contributor
Mapped to
Incoming Resources
- Has instance1
Outgoing Resources
- Contributor2
- Subject3
- Mapped to1