Buying into Brand Marketing: Shaping Your Perceptions
Type
Label
Buying into Brand Marketing: Shaping Your Perceptions
Language
eng
Characteristic
videorecording
Main title
Buying into Brand Marketing: Shaping Your Perceptions
Oclc number
945758671
resource.otherEventInformation
Originally produced by Learning Seed in 2012
Runtime
27
Summary
Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look beyond the brand to help make smart turns in the maze of consumer products
Technique
live action
Contributor
Subject
Content
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