Bibliograph

Qualitative Consumer Research, Episode 2

Type

http://bibfra.me/vocab/lite/Work
http://bibfra.me/vocab/marc/MovingImage
http://bibfra.me/vocab/marc/VisualMaterials

Label

Qualitative Consumer Research, Episode 2

Language

eng

Characteristic

videorecording

Main title

Qualitative Consumer Research

Oclc number

920555148

resource.otherEventInformation

Originally produced by Edith Cowan University in 2012

Runtime

Summary

A video from ECU?s archive of documentaries and teaching films. In this episode Professor Ron Hill discusses some of those issues which are constantly raised with regard to qualitative consumer research methods including: subjectivity versus objectivity, scientific integrity, the researcher's presence and ethical considerations. Produced by David Crewes

Technique

live action

Contributor