Coquitlam Public Library

Qualitative Consumer Research, Episode 6

Label
Qualitative Consumer Research, Episode 6
Language
eng
Characteristic
videorecording
Main title
Qualitative Consumer Research
Oclc number
920555186
resource.otherEventInformation
Originally produced by Edith Cowan University in 2012
Runtime
26
Summary
A video from ECU?s archive of documentaries and teaching films. In this program Professor Belk discusses the mechanics of crafting a good research report and the components required to provide impact. The importance of the research report in relation to field work and analysis is stressed as this is the only component of qualitative consumer research that is seen by the reader. Produced by David Crewes
Technique
live action
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