Qualitative Consumer Research, Episode 5
Type
Label
Qualitative Consumer Research, Episode 5
Language
eng
Characteristic
videorecording
Main title
Qualitative Consumer Research
Oclc number
920555166
resource.otherEventInformation
Originally produced by Edith Cowan University in 2012
Runtime
27
Summary
A video from ECU?s archive of documentaries and teaching films. In this program Professor Russell Belk describes the concepts of thick description and thick interpretation and strategies available to develop them, the coding of data using the constant comparative method and concludes with hints to assist in the analysis and interpretation of data. Produced by David Crewes
Technique
live action
Contributor
Mapped to
Incoming Resources
- Has instance1
Outgoing Resources
- Contributor2
- Subject3
- Mapped to1